Giovanni Ferraro

• 01

  Live, broadcast & streaming

  Live shows and multi-camera directing, from the studio to the stadium.

  • Multi-camera directing with vMix and Blackmagic
  • Streaming to several platforms at once
  • Webinars and hybrid events
  • NDI and SRT signals, PTZ cameras, network bonding
  • EVS replay on live TV football
• 02

  Artificial intelligence

  With AI I create content, build tools and hand work over to agents. I use it every day and keep studying it.

  • AI-generated video and images
  • Websites, apps and servers built with AI
  • AI agents and agentic delegation
  • Workflow automation
  • AI-powered support and management
  • Model training and custom skills
• 03

  Shooting & post-production

  From the shoot to delivery, with an editor’s eye.

  • Sony cameras in S-Log
  • Drone shooting (licensed pilot)
  • Editing and colour grading in DaVinci Resolve
  • Motion graphics in After Effects
  • Microphones and audio mix
  • Delivery for web, social and broadcast
• 04

  Virtual production

  Studios that don’t exist, shot as if they were real.

  • Virtual sets in Unreal Engine 4 and 5
  • Real-time compositing with Aximmetry
  • Camera tracking with Vive Mars
  • Green screen and chroma key with Ultimatte
  • See and approve the set before the shoot
• 05

  3D & motion capture

  Digital characters that move like real people.

  • Characters with Character Creator 4
  • Animation in iClone 8
  • Body and face motion capture with Rokoko and DeepMotion
  • Scenes and rendering in Unreal Engine 5
  • Hybrid pipelines between mocap and 2D animation
• 06

  Events & technical logistics

  Everything an event needs to start, and to make it to the end.

  • Cabling and signal distribution
  • LED walls, DMX lighting and microphones
  • Media archiving on NAS
  • Leading technical crews, on location too

How I work

1. 01

   Brief

   A call or an email to understand the goal, audience, timeline and budget. If useful, I suggest the best format: virtual set, live, 3D or classic shooting.

2. 02

   Pre-production

   Running order, recce and shooting plan. For virtual sets I build the 3D environment before the shoot day, so you can see and approve it in advance.

3. 03

   Shoot or live

   Shooting, multi-camera directing or streaming: I handle the technical side and run the set.

4. 04

   Edit and delivery

   Editing, colour, graphics and audio, with review rounds together. Delivered in the formats you need: web, social, broadcast.

• Metabolismo 01:00:00:00Virtual set · 3D 2023Case study★ Life Science Excellence Awards 2023 Metabolismo — a journey of discovery Medical explainer format shot on green screen and set in real-time Unreal Engine 5 virtual environments. Art Meet · medical clientDetails
• Replay 02:00:00:00Broadcast · EVS 2025 — nowCase study Live sports broadcasts EVS operator on live football: multi-angle replays, slow motion and highlights while the match is on air. Football broadcast productions · ItalyDetails
• Explain 03:00:00:003D · Motion capture 2022 — 2024Case study Explain Medicals Fully 3D virtual medical consultations, with avatars driven by body and face motion capture. Medical 3D projectDetails
• Bluetto 04:00:00:00Animation · Education 2023 Bluetto for Giunti Scuola An educational 2D cartoon for children, animated with a hybrid motion capture and 2D pipeline. Giunti ScuolaDetails
• Run 05:00:00:00Web series 2022 — now Time To Run Together A web series on running and HOKA products, with recorded and live-streamed episodes. HOKADetails
• Pegaso 06:00:00:00University · Management 2024 — now Pegaso Online University A client I manage first-hand: editing, quality control, workflows and team management. Art Meet client I manage directlyDetails
• Teen 07:00:00:00Web TV · Social 2021 — now Teen Academy Meyer hospital’s web TV: videos shot and edited together with the teenagers in the project. Meyer Children’s Hospital FoundationDetails
• Acque 08:00:00:00Documentary 2022 — 2023 Firenze Città d’Acque A documentary on the history of water in Florence: shooting, editing, co-directing and even an acting part. Documentary · FlorenceDetails
• 500 09:00:00:00Institutional 2022 — 2024 Salone dei Cinquecento Institutional events in one of Florence’s landmark halls: technical management, shooting and directing. Soka Gakkai · Palazzo Vecchio, FlorenceDetails
• Opera 10:00:00:00Live concerts 2022 — 2024 Opera in a Bottle Concerts filmed live: camera setup, multicamera directing, editing and technical rigging. Massimo BuffettiDetails
• Fashion 11:00:00:00Fashion 2022 — 2023 Colors · Mou · Canadian Runway videos for three fashion brands, each with its own visual language. Fashion brandsDetails
• Smart 12:00:00:00Directing · Short film 2015★ First prize · 2015 Smart Life A satirical short about compulsive smartphone use. The first production with my name on it. Directing master with Nicoletta PerondiDetails

CV and video portfolio

1. 2025 — now Ongoing EVS operator · live sports TV Football broadcast productions · Italy

   Real-time multicamera recording, slow motion, multi-angle replays and live highlights, working closely with the director.

   • EVS
   • Live broadcast
   • Replay
2. Sep 2021 — now Ongoing Senior Video Maker · Virtual Set Specialist Art Meet · Florence

   Team leader on complex productions, in-house and on location. Unreal Engine 4 and 5 virtual sets with Vive Mars, national and international live links from a green room (Piazza Pulita, news links for Qatar), large Alexion corporate summits in Milan and Baveno, virtual-set podcasts with vMix and Aximmetry. Event logistics: cabling, signals, LED walls, NAS archiving and GDPR compliance.

   • Unreal Engine 5
   • Aximmetry
   • vMix
   • Blackmagic
   • NDI · SRT
   • Ultimatte
   • Vive Mars
   • DaVinci Resolve
   • Team leadership
3. Mar 2021 — now Ongoing Video Maker · Graphic Designer · Event technician Nume Plus · Florence

   Promotional videos and infographics, social and presentation graphics, technical support for live events and streaming with on-site directing.

   • Adobe Suite
   • Video editing
   • Live events
4. 2018 — 2019 Content production & assistant Meltin’Concept · Florence

   Shooting the Amici Speciali commercial for Coop, photo and video assisting, post-production.

   • Spot
   • Post-production
5. 2017 — 2018 Graphic Designer · Video Maker AW Lab Italia · Sara Bargiacchi

   Shooting and post-production for FILA and Champion.

   • Fashion
   • Branded content
6. 2016 — 2018 Art direction, graphics & UI Social Art · Easy Planning · Mach 1 VR · Wox Studio

   Art director and video lead at Social Art, B2B brochures for Easy Planning, materials for a virtual reality exhibition at Castello Sforzesco with Mach 1 VR, UI for apps published on the Play Store for Wox Studio.

   • Art direction
   • UI / UX
   • Print
7. 2015 Director & creative director Regione Toscana · Scolpire con la Luce

   Directed the short film that won the Teen Short Film Festival 2015. The same year: artworks, photography and set-up for the “Scolpire con la Luce” exhibition at Le Pagliere, Florence.

   • Directing
   • Photography
   • Set-up